The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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