Since Devon-based husband-and-wife team Russ and Gemma Wakeham launched the carbon-negative Two Drifters rum in 2019, the brand has gone from strength to strength – despite not necessarily doing things the easy way.

An award-winning start-up that produces net carbon negative vodka in New York City has redirected its entire production capacity towards making hand sanitizer.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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