Right across the world Angostura Bitters plays a key role in cocktail menus and classics such as the Old Fashioned and Pisco Sour, and in 84% of the industry’s top bars it was the number one choice.

If the bitters category was laid out like a Monopoly board then Angostura would have hotels on Mayfair and Park Lane.

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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