Bacardi global chief marketing officer for Patrón and Grey Goose Lee Applbaum will leave the company after six years at the company.

Grey Goose’s new creative platform “Live Victoriously” aims to re-energise the brand in 2019 by encouraging consumers to celebrate small victories, says Grey Goose global CMO Lee Applbaum.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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