Bacardi global chief marketing officer for Patrón and Grey Goose Lee Applbaum will leave the company after six years at the company.

Grey Goose’s new creative platform “Live Victoriously” aims to re-energise the brand in 2019 by encouraging consumers to celebrate small victories, says Grey Goose global CMO Lee Applbaum.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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