The Côtes du Rhône appellation has re-shaped its marketing strategy with the intention to create a consistent and memorable global message that will maintain its international reputation.

French wine giant, the Union des Vignerons des Côtes du Rhône, the most dominant wine producer in the Rhône Valley, is rejuvenating and expanding its Cellier des Dauphins brand.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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