The Côtes du Rhône appellation has re-shaped its marketing strategy with the intention to create a consistent and memorable global message that will maintain its international reputation.

French wine giant, the Union des Vignerons des Côtes du Rhône, the most dominant wine producer in the Rhône Valley, is rejuvenating and expanding its Cellier des Dauphins brand.

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David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

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