As the current consumer trends are moulding around smaller, craft brands around the world, Steve Hastings, planning partner at creative agency isobel asks whether the glass is half full or half empty for big brands.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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