Anthony Biles (pictured), creative director of branding and design consultancy at Biles Hendry gives his insight into how brands can use true stories to stand out from the crowd in today’s saturated market.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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