National Martini Day on June 19 poses a ‘lucrative’ opportunity for brands to capatalise on in the on-trade according to a Tia Maria representative.

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Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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