The summer festival season is fast approaching in the northern hemishpere and Zoe Brown, head of account management at BD Network gives her insights on what brands are doing to promote different drinks.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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