A new non-alcoholic drink that taps into growing consumer trend for enjoying “aperitivo hour” has launched in the UK and international markets.

Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.

Mocktails Brands has appointed Craftwork as its UK distributor in a bid to ramp up sales of its premixed alcohol-free cocktails among British consumers.

Alcohol free beer and cider specialist Drynks Unlimited has secured an additional £1 million investment in order to ramp up production.

Low and no-alcohol wines were once horrible parodies of the real thing. not any more, writes Jamie Goode.