A senior management change at Toorank has led to the decision to retire the ‘Dutch Spirits’ brand and bring the whole group back under the Toorank umbrella.

Dutch distiller, Dutch Spirits, has announced the retirement of founder and owner Toon Blij from his role as CEO who will be replaced by Andy Mallows, former managing director.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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