Pernod Ricard, has announced that it has signed an agreement to take a majority stake in Del Maguey Single Village Mezcal, said to be the leading producer of artisanal, hand-crafted mezcals and the number one mezcal brand in the US.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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