Ron Zacapa has targeted theatrical drinking occasions to grow its presence in the on-trade through its recent partnership with Zuma.

Aidan Bowie, Diageo Reserve’s GB World Class Bartender of the Year 2016, has partnered with Llama Inn in Williamsburg, NYC to open a World Class pop up bar on August 3.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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