Ron Zacapa has targeted theatrical drinking occasions to grow its presence in the on-trade through its recent partnership with Zuma.

Aidan Bowie, Diageo Reserve’s GB World Class Bartender of the Year 2016, has partnered with Llama Inn in Williamsburg, NYC to open a World Class pop up bar on August 3.

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Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

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