Speaking ahead of its new marketing campaign, Enchanting life, Olivier Legrand has told Drinks International the world's third largest champagne brand sacrificed sales in the short term to protect its future.

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Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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