Pernod Ricard UK has promoted James Bremner to the position of on-trade channel director, reporting to Chris Ellis, Pernod Ricard UK commercial director.

Pernod Ricard UK says it wants to encourage on-trade retailers to ‘get social’ this Christmas to inspire their customers and drive sales of premium wine and spirits.

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David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

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