Pernod Ricard UK has promoted James Bremner to the position of on-trade channel director, reporting to Chris Ellis, Pernod Ricard UK commercial director.

Pernod Ricard UK says it wants to encourage on-trade retailers to ‘get social’ this Christmas to inspire their customers and drive sales of premium wine and spirits.

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Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

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