Connecting with consumers

27 October, 2014

When connecting with consumers brands must lean into change, writes DI guest writer Nick Vale, global head of planning at Maxus.

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Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

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