Spirits company Edrington, has announced the appointment of Craig Johnstone as master blender for The Famous Grouse.

Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.

Bacardi has launched True Originals, an online hub for bartenders globally.

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.

Diageo has announced changes to its global marketing department following a review of its structure.

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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