Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.

Bacardi has launched True Originals, an online hub for bartenders globally.

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.

Diageo has announced changes to its global marketing department following a review of its structure.

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Nick Strangeway

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