Bacardi launches bartenders' website
Bacardi has launched True Originals, an online hub for bartenders globally.
Diageo appoints new Guinness boss
Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.
Diageo appoints new Johnnie Walker boss
Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.
Diageo restructures global marketing department
Diageo has announced changes to its global marketing department following a review of its structure.
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Bottled cocktails: The dos and don'ts
Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.
