The David Beckham endorsed Haig Club single grain whisky brand has been expanded to include a new variant, Clubman.

Johnnie Walker was the top selling scotch in a quarter of the 100 bars we polled in this year’s Brands Report.

Despite facing a litany of challenges, the travel retail business is upbeat, as the TFWA World Exhibition proved. Joe Bates reports

Diageo has announced the launch of its first TV advert for its single grain Scotch whisky Haig Club, directed by Guy Ritchie. 

Diageo has announced the worldwide launch of its single grain scotch whisky Haig Club. 

The UK is the first market to stock Diageo’s new single grain scotch whisky, Haig Club, with Selfridges offering the product from this month.

on 15 May, 2014

It’s hard to know what Diageo is really thinking. But sat at the trade tasting of Haig Club in London yesterday, I had a glimpse into its inner workings.

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Nick Strangeway

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