Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012. 

Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.

Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.

Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.

Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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