Stars continue to flock to give their endorsement to 100% agave brands, but sustainability has become an issue as consumer demand has risen.

The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.

Prickly subject

19 October, 2015

Fears of an agave shortage seem to be having no effect on tequila production as new markets open up and premium products find favour. Holly Motion reports

Three Amigos

26 March, 2014

Some new faces have appeared on the Jalisco horizon but is Tequila Town big enough for all of them? Hamish Smith takes a wander over yonder

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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