Allied Blenders & Distillers brand Sterling Reserve has exceeded one million cases just nine months since its launch.

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

Diageo’s purchase of Indian drinks group United Spirits once again puts the spotlight on a true sleeping giant. Dominic Roskrow on a divided sector

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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