Baijiu: Dark Matter

18 October, 2013

Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports

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Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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