The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.

on 10 May, 2013

I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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