I went to two whisky launches yesterday (May 8) – Bacardi’s Glen Deveron, the Royal Burgh Collection and Pernod Ricard/Chivas Brothers’ The Glenlivet Alpha. Both interesting for different reasons and very much a case of ‘chalk & cheese’ when it comes to the brand and what they are doing with it.
Bacardi GTR celebrates Diwali
26 October, 2017
Bacardi Global Travel Retail is running a major whisky campaign at six airports in four countries across the Asia Pacific & Middle East region to celebrate the Diwali festive period.
Rum: Join the Dark Side
17 August, 2015
The dark rum category is benefiting from some tender loving care. Dominic Roskrow looks at how it’s targeting whisky and brandy as a premium spirit
Bacardi unveils Glen Deveron
08 May, 2013
Bacardi Global Travel Retail (BGTR) has launched a Highland single malt Scotch whisky collection exclusive to travel retailers, World Duty Free.
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Tess Posthumus
Talking the challenges of cocktail weeks
Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.
