William Grant & Sons UK, formerly First Drinks, unveiled Three Barrels Honey at its 2014 Market Report last night.

First Drinks has appointed Rod Eslamieh as its first ever full time brand ambassador for its Illva-owned brands – Disaronno, Tia Maria and Isolabella.

UK alcohol sales are increasing in value but decreasing in volume as a part of a consumer trend to drink less but better, according to the First Drinks Market Report.

First Drinks, William Grant & Sons UK distributor, has announced a major investment to strengthen its presence in the UK on-trade.

First Drinks has outlined the continued importance of premium drinks brands in driving growth in the UK market.

Coffee liqueur brand Tia Maria has received a packaging update. The new bottle design was unveiled at Lovebox music festival in London. Argentina, Holland and Canada are also set to receive the new packaging.

UK: Charles Heidsieck champagne is to move to a "fine wine-orientated partner" in the UK. Distribution is to shift from First Drinks Brands to Liberty Wines from June 1, 2012 .

UK distributor First Drinks is to invest £2m in marketing the Green Mark vodka brand in the UK.

Premiumisation is driving UK spirits volume and value growth in the on and off-trade, according to findings by First Drinks.

UK company First Drinks has appointed Una McCullough as marketing director.

David Stewart, The Balvenie malt master, has crafted a 40 year old single malt scotch whisky, aged in sherry casks and refill hogsheads. A batch of 150, hand numbered bottles of The Balvenie Forty will be available at selected travel retail outlets in the world’s leading airports, from July 2010.

Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

Instagram

Facebook