The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.

Brand valuation and marketing company Brand Finance has compiled a ranking of the world’s biggest spirits by  brand value. Here is the top 50.

Brand valuation and marketing company Brand Finance has compiled a ranking of the world’s biggest spirits by  brand value.

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.

Instagram

Facebook