Diageo has completed the acquisition of Herefordshire-based craft spirits firm Chase Distillery for an undisclosed fee.

Chase Distillery has launched a range of gin seltzers in a bid to appeal to health-conscious millennial consumers.

Chase Distillery has brought its vodka and gin portfolio under the same branding with the released of its new bottle designs for its entire range of spirits.

Chase Distillery has formed a partnership with Jebsen Fine Wines in Hong Kong to manage the distribution of its portfolio of vodka and gin.

UK spirits and liqueur agency, Mangrove, will no longer distribute Chase Distillery products. 

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Nick Strangeway

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