Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.

Jagermeister Scholarship, a programme that traditionally gives young bartenders the chance of a three-month internship in Berlin’s bars, will be hosted digitally for the second year running.

Jägermeister has launched a limited-edition #SaveTheNight bottle designed to support the bar trade in various key markets around the world.

A Swiss court has ruled that the logo for Jägermeister is not religiously offensive to Christians.

Jägermeister UK has released positive sales figures due to its increased activations with British students during freshers’ week.

These versatile brews are growing in popularity at a rate of knots as they become a vital part of the bar call. Patience Gould investigates

Herbal Hotspot

28 October, 2013

Recruiting new consumers is the main challenge facing bitters, but the cocktail is there to help. Patience Gould reports

Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary. 

Bitters

08 January, 2013

Bitters are making a huge comeback worldwide as innovative brands and classic cocktails push them into the limelight. Patience Gould reviews the category

Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot. 

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

Jägermeister parent company Mast-Jägermeister has appointed Denis Schrey to its management team.

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Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

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