Craft Japanese whisky launched

30 September, 2011

The first whisky from Japanese craft distillery Chichibu has been launched. Chichibu The First is three years old, 61.8% abv and limited to 7,400 bottles. The whisky is not chill-filtered.

Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.

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