Diageo becomes first spirits sponsor of the NFL
Diageo has become the first ever official spirits sponsor of the NFL.
Diageo Technology to host drinks industry hackathon
Diageo’s global innovation programme – Diageo Technology Ventures – will be hosting a weekend ‘hackathon’ on November 8-9.
The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.
EU spirits producers back responsible drinking
The European Spirits Organisation (CEPS) has launched a new five-year commitment to promote responsible drinking.
Europe gears up for responsible World Cup
Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.
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STRANGER THOUGHTS: Ambassadors
Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.
