Diageo has become the first ever official spirits sponsor of the NFL.

Diageo’s global innovation programme – Diageo Technology Ventures – will be hosting a weekend ‘hackathon’ on November 8-9. 

The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.

The European Spirits Organisation (CEPS) has launched a new five-year commitment to promote responsible drinking.

Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.

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