Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.

Soju breaks new ground

25 January, 2023

Hite Jinro is working to bring South Korea’s beloved spirit to the rest of the world, Shay Waterworth talks to the company’s overseas market managing director.

The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.

Trivento has been revealed as the world’s best-selling Argentine wine brand in a report by IWSR Drinks Market Analysis.

The imports of Japanese beer to South Korea plummeted to almost zero in August this year following a technology trade dispute in July.

Japanese beer has topped import sales in South Korea for 2016 according to data published by The Korea Herald.

Imported beer sales in South Korea have boomed due to a change in social behavior and a rise in single households.

Attracting younger wine drinkers and in-country representation is key to success in Asia, says research commissioned by Messe Düsseldorf, the company behind ProWein.

Rabobank, the Dutch bank which focuses on the wine trade, has identified Mexico, Brazil, Poland and Nigeria as future growth markets for wine consumption.

The emerging South Korean market could boost the fortunes of wine importers, according to research by Wine Intelligence.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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