The Amarula Trust is funding a new project to protect elephants.

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Rémy Cointreau Global Travel Retail has rolled out St-Rémy à la Crème to travel retail.

Cream liqueurs

09 November, 2012

An unfamiliar face has designs on the cream liqueurs crown. Lucy Britner flings the saloon doors open on the sector

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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