The Amarula Trust is funding a new project to protect elephants.

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Rémy Cointreau Global Travel Retail has rolled out St-Rémy à la Crème to travel retail.

Cream liqueurs

09 November, 2012

An unfamiliar face has designs on the cream liqueurs crown. Lucy Britner flings the saloon doors open on the sector

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

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Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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