The Amarula Trust is funding a new project to protect elephants.

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Rémy Cointreau Global Travel Retail has rolled out St-Rémy à la Crème to travel retail.

Cream liqueurs

09 November, 2012

An unfamiliar face has designs on the cream liqueurs crown. Lucy Britner flings the saloon doors open on the sector

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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