Pernod Ricard is working on the release of an Anejo variant of its Olmeca Altos tequila.

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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