Last year’s launch of Panther M*lk, a vegan oat milk RTD made with gin, rum, brandy and overproof spiced rum, shows just how quickly the pre-mixed cocktail industry has evolved since the days of mediocre Gin & Tonics.

A new premium cocktail delivery service called Canvas has launched across the UK this February in partnership with a series of top end bartenders.

In May 2020, when the lockdown was still at its strictest in India, Sidecar bar in New Delhi received the good news that it was the only Indian bar to have made it to the coveted 50 Best Bars in Asia list.

Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

With convenience at its heart, the pre–mixed drink is always going to involve an element of compromise – the category will probably never be one for the purist. But that doesn’t mean it should be spared our scrutiny. 

Consumers are starting to really embrace the convenience of a pre-mixed drink in a portable format. Hamish Smith reports

The Manchester Drinks Company’s RTD line, MyCocktail, is set to be extended with the UK launch of frozen pre-mixed cocktail pouches.

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.