The announcement yesterday of the appointment of Dave Wilson’s as Patrón Spirits’ new president of international operations and global COO, follows the surprise decision by John McDonnell to step down.

Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.

Patrón enters Croatia

28 March, 2013

Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.

Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.

Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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