Teaming up with former Tanqueray master distiller Tom Nichol, Hollywood star Brad Pitt has launched The Gardener Gin, set to make its debut at the 2023 Cannes Film Festival on 16 to 27 May.

Brands Report 2023: Gin

04 January, 2023

The top spirit features in many classic cocktails, so it’s no surprise bartenders choose their pours carefully.

An old-school gin tops this list, which singles out the brands most loved by those behind the stick.

Parisian bar Little Red Door has announced a takeover at London’s Eve Bar, situated underneath Adam Handling’s Michelin-starred Frog on Thursday 7 July.

Brands Report 2022: Gin

05 January, 2022

Topping gin for seven of the last nine years, Tanqueray is once again king gin. The Diageo brand, famed for its juniper forward Tanqueray London Dry and Tanqueray No. Ten gins, was the house choice in 25% of the world’s best bars.

Diageo launches Tanqueray 0.0%

22 February, 2021

Diageo has launched a 0.0% abv version of its Tanqueray gin brand in a bid to capitalise upon soaring demand for alcohol-free drinks.

Tanqueray has kicked off a raft of innovation by launching a Blackcurrant Royale variant made with French blackcurrants, vanilla and black orchid.

Three bartenders have surged through to the British regional final of Diageo’s World Class mixology competition after impressing judges with their portable cocktail creations.

Brands Report 2020: Gin

08 January, 2020

Tanqueray tops the gin pops this year, edging out old foe Beefeater.

Brands Report: Gin

04 January, 2018

Tanqueray tops the best sellers yet again, but Hendrick’s is making its mark. By Hamish Smith

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Gin's the thing and it's a boutique bar brand that has got bartenders around the world all fired up.

In the best selling ranks, muscle matters. 

Welcome to the World's 50 Best Bars Brands Report 2015, a spin-off survey that tells us what brands sell best in the best bars in the world.

Brands Report 2015: Gin

06 January, 2015

Charles Tanqueray would be proud – Diageo has done a fine job with his gin.

Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland. 

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

Diageo to open gin palace

18 March, 2013

Diageo is to open a pop-up gin palace in London.

Diageo to expand its archive

01 February, 2013

Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.

Gin is the subject of the fourth installment of the Brands Report, a spin-off survey from The World's 50 Best Bars

Diageo has announced it will re-launch Tanqueray Malacca to the worldwide on-trade in February. 

Gin

10 December, 2012

Patience Gould looks at gin’s re-emergence in the world of mixology and finds no end of potential in its variety

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

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La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

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