Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

Treasury Wine Estates has appointed John Grant as managing director of its Beringer Brand Business Unit.

William Grant has released Glenfiddich’s first-ever vatted ‘vintage reserve’, the 1974 Glenfiddich Vintage Reserve which the company claims was selected by a global panel of 16 experts.

Bacardi has launched True Originals, an online hub for bartenders globally.

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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