Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.

A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.

Angostura has crowned US bartender David Delaney Jr as the winner of the 2012 Angostura Global Cocktail Challenge.

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Licor 43 targets UK growth

30 September, 2010

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.

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Tess Posthumus

The Great Tipping Debate

Tipping can be a difficult subject in the bar industry. As a bar owner, bartender and regular consumer, I see it from every perspective and it can be tricky to get right.

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