on 31 January, 2014

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Diageo has released the special edition baijiu Shui Jing Fang Red Fortune to travel retail ahead of Chinese New Year.

CEO of Diageo, Paul Walsh, has outlined the potential of the global baiijiu market and has stated that the company is ready for further acquisition in the category.   

Diageo, has launched Chinese white spirit brand, Shui Jing Fang, onto the UK domestic market.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Challenges stack up for hospitality

Tess Posthumus hates to be a doom-monger, but the reality is that many bars are facing a decidedly tough time.

Instagram

Facebook