Bacardi launches Eristoff in Germany and UK

15 July, 2009

Bacardiís Eristoff vodka is to launch in Germany and the UK this summer.†

The product is already available in Austria, Belgium, France, Portugal, Uruguay, Chile, Spain and Italy.

Eristoff has placed a £1million marketing campaign behind the two alaunches.
Eristoff Black and Eristoff vodka will launch in the UK and Eristoff Red and Eristoff vodka are to be introduced in Germany.

Black is wild berry flavour and red is sloe berry flavour.

According to Eristoff, the UK and Germany are two of the top five international vodka markets.
††





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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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