Italy: Prosecco’s new DOCG status will not push up prices
Published:  10 July, 2009

Prosecco’s new DOCG status will not change the production rules in Conegliano-Valdobbiadene and prices will not increase, the director of the Consorzio has reassured.

After 40 years of being a DOC, Prosecco will become Prosecco DOCG (Spumante and Frizzante) from the forthcoming 2009 vintage. The name of the new DOCG will be Conegliano-Valdobbiadene and the sparkling wines will have the words “DOCG Conegliano Valdobbiadene Prosecco Superiore” on the label, the Frizzante version will be named DOCG Conegliano-Valdobbiadene Prosecco or simply the name of the DOCG Conegliano-Valdobbiadene.

The DOCG will not change the production rules in Conegliano-Valdobbiadene and the production per hectare will remain the same. Director of the Consorzio, Giancarlo Vettorello said: “I would like to reassure both producers and UK importers that as production rules in our region will not be affected by the new DOCG status, the total number of bottles produced will not be reduced and consequently prices will not increase.”

Prosecco DOC (Spumante and Frizzante) will now be used for wines produced and bottled in the following nine provinces: Treviso, Vicenza, Venezia, Padova, Belluno in Veneto and Pordenone, Udine, Gorizia and Trieste in Friuli Venezia Giulia. Prosecco IGT will no longer exist, but the remainder of stocks of Prosecco 2008 IGT and DOC can still be sold as such.

From 1 August 2009 all Prosecco will be protected both within and outside Europe and producers making Prosecco from outside the DOCG and DOC region will have to use the new grape name Glera (an ancestor of the Prosecco grape) on their labels instead of Prosecco.


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