Spanish wine Berberana gets new global brand ambassador

30 June, 2009

Spanish wine brand Berberana has appointed two-Michelin starred Spanish chef Sergi Arola as its global brand ambassador.

Arola trained under El Bulli’s Ferrán Adrià and the partnership will include recipe demonstrations, brand endorsements, exclusive dinner events and a strong on-line presence.

Arola runs La Broche, a minimalist restaurant in Madrid, featuring ‘post-modern cuisine’, as well as Arola in Barcelona’s Hotel Arts. To date Arola has garnered two Michelin stars.

Berberana features Rioja and Vino de la Tierra de Castilla wines and the appointment of Arola coincides with the launch of a new Berberana website www.berberana.com





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Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

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