Kleine Zalze takes to US skies

22 June, 2009

South African wine Kleine Zalze has secured a listing on American Delta Airlines.

The 12 month contract will commence in the last quarter of 2009. Sales and marketing manager Ross Sleet said he hoped the deal would be a way to penetrate the American market.

He said: “Airlines are a fantastic brand-building opportunity. They have to be very strict with their wine selection, it’s not like they have a cellar in the sky. It keeps you honest – and they chose us which is a massive boost.

“We hope this will be a way into the US market, where we currently have no presence.”

Kleine Zalze will supply 80-100,000 bottles over the course of 2009/10.





Comment

David Williams

Securing french wines’ future?

When people make predictions about the next big grape variety, what they’re usually trying to anticipate is the next big switch in consumer taste.

Click for more »

Events

Facebook

Twitter