UK: Russian Standard vodka launches in 35cl

26 May, 2009

UK: Supplier First Drinks has launched a 35cl variant of Russian Standard vodka.

Earlier this Spring, First Drinks announced a £40 million investment programme for its brands in 2009, which now includes the Rémy Cointreau portfolio.


Russian Standard joins Glenfiddich, Grant’s and Three Barrels in offering smaller bottle sizes to customers, with a particular focus on the convenience sector.

Joanne Birkitt, senior brand manager for Russian Standard at First Drinks said: “We are well aware of the difficult trading conditions facing the industry at the moment, and with consumers tightening their belts, the 35cl offering is a perfect way to allow consumers to purchase premium brands at a lower than normal price. We are dedicated to supporting our customers and, against the current economic backdrop, these smaller sizes offer the trade excellent margins”.

The Russian Standard 35cl bottles will be supported with brand marketing and will be priced at £7.49.

 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook