UK: Molson Coors ramps up beer support

15 May, 2009

UK: Molson Coors has created a specialist beer consultancy to help the on and off trade boost beer offer.

Different World Drinks Co will be working with premium bars and retailers to offer a beer portfolio that suits the outlet.

The portfolio includes premium beer brands like Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec.

Sharon McMenamin, general manager for the Different World Drinks Company said: “We will be working with retailers on a range of initiatives including beer and food matching opportunities, beer menus, consumer tastings and events, as well as supplying bar staff training, sampling courses and branded glassware.”

Visit http://www.differentworlddrinks.com/ for more info.

 





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