UK: Molson Coors ramps up beer support

15 May, 2009

UK: Molson Coors has created a specialist beer consultancy to help the on and off trade boost beer offer.

Different World Drinks Co will be working with premium bars and retailers to offer a beer portfolio that suits the outlet.

The portfolio includes premium beer brands like Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec.

Sharon McMenamin, general manager for the Different World Drinks Company said: “We will be working with retailers on a range of initiatives including beer and food matching opportunities, beer menus, consumer tastings and events, as well as supplying bar staff training, sampling courses and branded glassware.”

Visit http://www.differentworlddrinks.com/ for more info.

 





Comment

Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

Click for more »

Events

Facebook

Twitter