UK: Brewers promote organic beer to the world

30 March, 2009

UK: Five brewers have teamed up to promote British organic beer to the world.

UK: Five brewers have teamed up to promote British organic beer to the world.

The British Beer & Pub Association (BBPA) is coordinating the move, at Natural and Organic Products Europe, to give international buyers a taste of “the Best of British” including traditional premium ales, bitters and honey beers.

Freeminer, Fuller Smith & Turner, Marston’s Beer Company, St Peter’s Brewery and Shepherd Neame, will promote seven organic, one organic Fairtrade, and one Fairtrade brand.

The beers are already available in many UK supermarkets and several European countries, but now have a new platform.

The new move, in conjunction with British Beer Exports, the export initiative of the BBPA, plans to accelerate this.

Janet Witheridge of the British Beer & Pub Association said:

“We work with members to promote their brands around the world but this is the first time we have exhibited a single category of beer.

“These wonderful and hugely varied beers already have a strong following here in Britain, so we are delighted to be able to showcase them here at the Natural and Organic Products Europe show.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook