France: Hennessy launches new Cognac

    25 March, 2009

    Hennessy has revived James Hennessy’s 1920’s ‘private’ Cognac for 21st century travel retail.

    Hennessy has revived James Hennessy’s 1920’s ‘private’ Cognac for 21st century travel retail.

    The €250 Cognac is a blend that reflects the one James Hennessy requested for entertaining the likes of Winston Churchill and Lawrence of Arabia.

    Named Hennessy Privé, it is a blend of old eaux-de-vie that have been aged in young oak casks.

    The product will be available in travel retail, including Singapor International, Hong Kong International and Charles de Gaulle, Paris.

    The new blend is presented in an Art Deco crocodile leather-style gift box.

     

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