Malibu launches 'enjoy at home' recipes

20 March, 2009

Pernod’s coconut rum brand Malibu is to introduce limited edition ‘Malibu Island Recipes’.

Pernod’s coconut rum brand Malibu is to introduce limited edition ‘Malibu Island Recipes’.

The special edition Malibu bottles will be available in April in 19 countries, including the United Kingdom, Australia, Korea and the Netherlands.

The newly designed bottles have cocktail recipes on the outside and highlight the importance of the off trade with ‘“Get Your Island On” at home with friends’. 

Each features Malibu and a single mixer, like “Summerain,” which combines Malibu with vodka and lime, or the “Cranberry Splash,” with cranberry, Malibu and a splash of lime.

The other two are Orange sunset  - Mlibu and orange juice and Island cola – with cola and lime.

The bottle designs feature greens, yellows, reds and blues against Malibu’s signature white. To showcase Malibu’s iconic white bottle, the design also features a silhouette of the Malibu bottle on its front with the familiar Malibu logo and Caribbean stamp.   

They will be the same price as regular bottles of Malibu.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.