UK: Fuller's brewery announces sporting sponsorships and price rises

06 February, 2009
Fuller’s London Pride beer is getting behind England sporting events in 2009.

Fuller’s London Pride beer is getting behind England sporting events in 2009. The product will be visible at England’s rugby, cricket and football games. 

John Roberts, managing director of the Fuller’s Beer Company, said: “London Pride has a long-standing track record of advertising around different sports, including rugby, football, cricket and golf, since 1997 when we launched the ‘Whatever you Do, Take Pride’, campaign. 

“We continue to choose where we advertise very carefully and I am delighted that we’ve been able to secure these deals. They clearly demonstrate our commitment to placing London Pride in the minds of millions of potential customers, at a time when many other companies are scaling back investment in promoting their brands.” 

Earlier this month, the brewer announced 2.5% price increases of all Fuller’s and Gales beers. 

John Roberts said: “In the current economic environment we feel that it is important to do as much as possible to help all of our customers through what is clearly going to be a challenging 12 months. 

“To demonstrate this commitment we have taken the decision to absorb a large amount of the cost increases we are incurring and pass on a smaller increase to our customers.”

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.