Ireland: Miller Genuine Draft beer switches sales and distro

26 January, 2009
Beamish and Crawford will no longer market, brew and distribute Miller Genuine Draft in Ireland.

Beamish and Crawford will no longer market, brew and distribute Miller Genuine Draft in Ireland. 

SABMiller’s UK operating subsidiary, Miller Brands, has announced that its contract with Beamish and Crawford to market, brew and distribute Miller Genuine Draft (MGD) in the Republic of Ireland, will terminate with effect from April 30th 2009. 

As of this date, sales and distribution for Miller Genuine Draft in the Republic of Ireland will transfer to Ireland-based Richmond Marketing, which already manages the distribution of SABMiller’s Pilsner Urquell and Peroni Nastro Azzurro brands in that market.  

Nick Miller, managing Ddrector of Miller Brands said: ‘We are very pleased to confirm that we have reached agreement with Richmond Marketing regarding the sales and distribution of MGD in the Irish market.  Richmond has an outstanding record of developing premium drinks brands and we are confident that they will be the perfect partner for us in continuing to build on the excellent growth that MGD has experienced over recent years.  We would like to thank Beamish and Crawford for the excellent work that they have done with MGD over many years.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

Instagram

Facebook